Head of Customer Relationship Management Analytics

The Company is in search of a Head of Customer Relationship Management Analytics to lead the transformation of customer insights into actionable business strategies. This senior management role is pivotal in shaping the future of customer engagement, driving portfolio growth, and enhancing retention through advanced analytics and innovative CRM solutions. The successful candidate will be responsible for developing and executing comprehensive CRM analytics frameworks, leading the design of segmentation models, and applying predictive analytics to identify high-value customers. Collaboration with cross-functional teams is essential to ensure that CRM strategies align with broader business objectives. The role also involves overseeing the analysis of large-scale customer data sets, driving continuous improvement in CRM processes, and championing the use of advanced analytical tools and methodologies. To excel in this position, candidates must have extensive experience in CRM analytics within a large-scale consumer finance or fintech environment, with a proven track record of driving measurable business outcomes through data-driven strategies. Technical proficiency in analytical tools such as SQL, Python, or R, and visualisation platforms like Tableau or Power BI, is required. The ideal candidate will have a deep understanding of customer lifecycle management principles and excellent interpersonal skills to effectively collaborate with diverse teams. The role demands the ability to translate complex analytical concepts into actionable recommendations and a commitment to nurturing talent within the team. A thorough understanding of compliance considerations around data privacy, particularly in the financial services sector, is also essential.