Vice President of Sales

The Company is in search of a Vice President of Sales to lead its commercial activities across wholesale and mass-market channels. The successful candidate will be responsible for defining and executing the annual sales strategy, including account planning, seasonal sell-in, margin targets, and volume forecasts. This role demands a seasoned professional with a proven track record in the apparel industry, particularly in selling to mass and club retail channels. The VP of Sales will be tasked with both nurturing existing key account relationships and actively pursuing new retail partnerships to expand the brand's distribution footprint. A strong background in opening new accounts, deep buyer-level relationships, and a strong merchandising sensibility are essential. The role also involves building and leading a high-performance sales organization, collaborating with marketing, and representing the company at various industry events. The ideal candidate for the Vice President of Sales position at the company will have over 10 years of progressive sales leadership experience in the apparel sector, with a focus on mass and club retail channels. They should be adept at managing a portfolio of active accounts while simultaneously developing new business and be comfortable operating in both a player and coach capacity. An entrepreneurial mindset, analytical skills, and a data-literate approach are crucial, as is the ability to translate product stories into compelling commercial pitches. While not mandatory, experience with licensed or private label apparel programs and existing buyer-level contacts at major mass or club retailers are considered advantageous. The role is suited to a professional who is proactive, growth-oriented, and thrives in a dynamic, fast-paced environment.