Head of Performance Marketing, Trading Platforms

The Company is in search of a Head of Performance Marketing to spearhead global paid acquisition and foster scalable, high-quality user growth. The successful candidate will be responsible for developing and executing the end-to-end performance marketing strategy, with a focus on acquisition, activation, conversion, and retention. This role demands a leader who can build a multi-market growth framework in alignment with product, compliance, and commercial objectives, and who is adept at defining channel mix, budget allocation, and ROI targets. The Head of Performance Marketing will also be tasked with leading growth planning, forecasting, and scenario modeling, as well as implementing advanced audience segmentation, remarketing, and personalized lifecycle journeys. Applicants for the Head of Performance Marketing position at the company should have a minimum of 8 years' experience in performance marketing, user acquisition, or digital growth, with a strong background in fintech, trading, payments, digital banking, or other high-LTV industries. The role requires hands-on experience with various advertising platforms and networks, including Google Ads, Meta Ads, TikTok Ads, programmatic platforms, and affiliate networks. A key aspect of the role is the ability to provide strong analytical insights, particularly in the areas of attribution, funnel optimization, and ROI-driven decision-making. The Head of Performance Marketing will also be expected to partner with cross-functional teams, including product, brand, CRM, compliance, engineering, and regional marketing, to ensure the alignment of growth initiatives.