Head of Category & Channel Strategy, Food & Beverage FMCG

The Company is seeking a Head of Category & Channel Strategy for its Food & Beverage FMCG division. This senior commercial strategy role is pivotal in driving the strategic direction of the beverages business, with a focus on long-term category and channel strategy, trade investment, and commercial planning. The successful candidate will be responsible for leading a key portfolio, identifying growth opportunities, and developing and executing channel strategies to enhance penetration, distribution, and sales growth. Collaboration with cross-functional teams, including sales, marketing, finance, customer planning, and supply chain, is essential to turn market insights into effective business strategies. Applicants for the Head of Category & Channel Strategy position should have a minimum of 10 years' experience in FMCG, with a strong background in category management, channel strategy, trade marketing, or commercial planning. Experience in the food and beverage industry, particularly in beverages, is highly preferred. The role requires a candidate with a solid understanding of both modern trade and traditional trade channels, strong commercial and analytical skills, and a proven track record in trade investment and promotion management. The ideal candidate will have excellent stakeholder management, communication skills, and a Bachelor's or Master's degree in business, marketing, economics, or a related field. The role also demands a leader with a focus on people development, including coaching and mentoring, and the ability to work in a collaborative, fast-paced environment.