Head of Digital Growth & CRM

The Company is seeking a Head of Digital Growth & CRM to spearhead its digital strategy, with a focus on driving conversion, loyalty, and revenue through digital channels. The successful candidate will be tasked with defining and executing the CRM, growth, and digital marketing strategy, as well as designing and optimizing automated customer journeys. This role involves leading email marketing campaigns, push notifications, and digital activations, and requires a strong background in digital analytics, KPI measurement, and experience with Salesforce Marketing Cloud. The Head of Digital Growth & CRM will also be responsible for leading a specialized team, coordinating projects with various internal and external partners, and identifying new opportunities for digital growth and revenue generation. Applicants for the Head of Digital Growth & CRM position at the company should have a university degree and 6-8 years' of experience in CRM, growth, digital marketing, or customer engagement. A proven track record in campaign automation, advanced segmentation, and customer journeys is essential, as is the ability to lead multidisciplinary teams and projects. The ideal candidate will have an analytical mindset, be business-oriented, and have a hands-on approach. Experience in organizations with a large customer or user base, such as retail, eCommerce, travel, entertainment, digital platforms, or loyalty programs, is highly valued. The role is pivotal in the company's digital transformation process, and the Head of Digital Growth & CRM will play a key part in the organization's commitment to innovation, technology, and data as drivers of a differentiated user experience.