Associate Vice President, Strategy
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Associate Vice President, Strategy
About the Role
Greater Bengaluru, India Area (Hybrid)
The Company is seeking an Associate Vice President - Strategy to join their team. The successful candidate will be tasked with crafting the digital narrative for brands on scaled digital platforms, with a focus on leading to successful brand outcomes. This role is pivotal in building India-centric cultural and audience understanding through superior storytelling, leveraging local insights, trends, and socio-economic shifts. The Associate Vice President will also be responsible for unlocking category, consumer cultural, competition, and shopping insights to enhance media recommendations for existing clients. Strategic conversations with senior clients to identify growth levers, such as new audiences, platforms, and media models, are a key part of the job. Applicants for this role at the company should be extremely well-read and informed about marketing trends, particularly in the travel sector, and possess a strong point of view on culture, audiences, localized insights, brand building, and the emerging role of technology in marketing. The role requires a minimum of 8 years' experience, with a blend of account planning and media agency exposure, and a preference for those with an MBA and a marketing specialization. The ideal candidate will have a background in working with global brands in senior roles, presenting to top management, and must understand the fundamentals of digital marketing. The company values individuals who are optimistic, collaborative, and can work across functions while being a valuable contributor and enabler.
Functions:
- Strategy
- Corporate Development
About the Company
Internationally acclaimed marketing & advertising company
Industry
Marketing and Advertising
Type
Public Company (WPP)
Age
employees
10,001+
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