Head of Trade Marketing
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Head of Trade Marketing
About the Role
Greater Kuala Lumpur, Malaysia Area
The Company is in search of a Head of Trade Marketing to lead customer and channel marketing across its various brands. This senior management role is pivotal in driving commercial strategies, co-owning investment decisions, and leading integrated activation plans that have a significant impact in both traditional and digital retail environments. The successful candidate will be responsible for translating strategic brand objectives into actionable activation plans, chairing key investment reviews, and overseeing the development of practical marketing plans for product launches and promotions. Integrated planning is a core aspect of the position, with a focus on leading quarterly activation cycles and monthly performance reviews. The role also requires a strong emphasis on digital commerce, fostering relationships with retail partners, and ensuring that all marketing activities are grounded in real customer insights. To excel in this position, candidates must have a Bachelor's degree in marketing, business administration, or a related field, and a proven track record in leading customer or trade marketing teams within complex FMCG environments. The role demands expertise in designing integrated activation strategies, a solid understanding of revenue growth management principles, and familiarity with digital commerce platforms. Cross-functional collaboration, analytical skills, and a disciplined approach to budget stewardship are essential. The ideal candidate will be an inclusive communicator, adept at building trust-based relationships, and will be adept at interpreting market data to influence commercial outcomes. The company is known for its commitment to collaborative growth leadership, insight-driven decision-making, and nurturing talent through ongoing training and development.
Functions:
- Marketing
About the Company
Collaborative FMCG organisation with flexible working, talent development, and inclusive culture
Industry
Consumer Goods
Type
Privately Held
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