Fractional Head of Social Media

The Company is seeking a Head of Social Media to spearhead its global social strategy. This senior leadership role is pivotal in driving awareness, consideration, and measurable business growth across both B2B and B2C audiences. The successful candidate will be responsible for defining and leading the social media strategy, building an integrated content ecosystem that includes organic, paid, thought leadership, and employee advocacy, and shaping the brand's presence across various social, search, and emerging AI platforms. Additionally, the role involves leading major sponsorship and partnership activations with a focus on clear commercial and brand outcomes, as well as managing a team of 5 and ensuring the social media operating model is in line with best practices across different markets. Applicants for the Head of Social Media position at the company should have a proven track record in leading B2B and B2C social media functions within a complex brand environment. The role requires deep expertise in various social media platforms, particularly LinkedIn, X, Meta, YouTube, and emerging platforms, as well as a strong understanding of AI tools, social analytics, and discoverability. The ideal candidate will be adept at influencing at the CMO level, possess exceptional stakeholder management skills, and have experience in building and leading high-performing social teams. This is a dynamic and challenging opportunity for a creative, commercial, and data-led individual to make a significant impact on the brand's social media presence and global strategy.