Head of CRM

The Company is seeking a Head of CRM to lead the customer retention strategy and lifecycle marketing for its direct-to-consumer ecommerce business. The successful candidate will be responsible for owning and evolving the CRM and retention strategy, delivering high-performing email and lifecycle campaigns, and analyzing data to enhance conversion and retention. This role is pivotal in driving repeat purchases through targeted, insight-led campaigns and requires a professional with a strong CRM background in a fast-growth D2C or ecommerce environment. The Head of CRM will work closely with senior leadership to optimize customer journeys and will be at the forefront of the company's focus on retention, customer lifetime value, and data-led marketing. Applicants for the Head of CRM position at the company should have a commercial and analytical mindset, with a proven ability to optimize campaign performance. The role demands hands-on experience with Klaviyo or a similar platform, and the ability to manage high campaign volumes across large customer databases. The ideal candidate will be confident in operating independently within a lean, high-accountability environment and will be adept at supporting automation, AI-driven workflows, and process improvements. This is an exciting opportunity for a professional who enjoys a balance of strategic thinking and hands-on delivery, and who is ready to make a significant impact in a rapidly growing ecommerce business.