Interim Head of Demand Generation
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Interim Head of Demand Generation
About the Role
Greater London, United Kingdom Area (Hybrid)
The Company is seeking a Head of Demand Generation to cover a 12-month maternity leave. The successful candidate will lead an established demand generation function, overseeing a team of eight that includes product marketing, content, web, and design. This role is pivotal in maintaining the current momentum of the business and is not for someone who simply keeps things ticking over. The Head of Demand Generation will be responsible for leading and motivating the team, ensuring the delivery of campaigns and projects that align with business goals, and bringing fresh ideas to enhance demand generation. Collaboration with the CMO, CEO, and Sales teams is essential, as is the ability to challenge the status quo and work towards continuous improvement. Applicants for the Head of Demand Generation role at the company should have a background in PR, comms, or PR tech, with experience in B2B marketing. Strong people management skills are a must, as is the ability to review and edit content with a keen eye for brand and messaging. The role requires a candidate who can turn complex products into clear, value-driven messaging, and who is comfortable reporting to and presenting to executive-level stakeholders. A collaborative and patient leadership style, coupled with the ability to juggle multiple projects and a proactive approach to working with Sales to enhance lead quality, is also essential. Experience with Hubspot is a plus, and the ideal candidate will be available to start in November to allow for a handover period.
Functions:
- Marketing
About the Company
Fast-growing B2B SaaS platform helping PR professionals track journalist coverage and impact.
Industry
Computer Software
Type
Privately Held
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