The Company is seeking a VP for ABM and Customer Marketing with a focus on CRM. The successful candidate will be responsible for building and leading the UK Account-Based Marketing and Customer Marketing function. This role is pivotal in protecting and expanding strategic customer relationships, increasing the company's footprint, and turning customer success into advocacy. The VP will work closely with the enterprise sales team to create a qualified pipeline within a selected portfolio of enterprise prospects. Key responsibilities include strategic customer growth, ABM, executive engagement, and the development of a customer advocacy program. The role demands a hands-on leader who can set and execute marketing strategies, prioritize commercial objectives, and ensure a shared account strategy with the customer growth and marketing teams. Applicants for this role at the company should have significant experience in enterprise marketing, particularly in leading ABM, customer marketing, field marketing, or strategic B2B marketing programs. A proven track record in account-based growth, commercial and analytical strength, and expertise in executive engagement are essential. The ideal candidate will be fluent in marketing technology, including Salesforce and ABM platforms, and have a strong background in cross-functional leadership. The role requires a commercial mindset, the ability to work collaboratively, and a data-driven approach to decision-making. Success will be measured by increased expansion pipeline, stronger executive relationships, and a credible customer advocacy program, as well as a repeatable ABM and customer marketing model that is adopted by commercial teams.

Hiring Company

Zeta Global