Corporate Vice President, AI Discovery Program Strategy Greater New York City, NY Area

The Company is seeking a Corporate Vice President to lead enterprise strategy for discoverability and demand in an AI-mediated environment. The role will connect earned, owned, paid, and social channels into coordinated annual and multi-year plans, establish KPIs, track performance, and guide priorities across teams. Responsibilities include shaping AI-driven acquisition strategies and customer journeys, improving content architecture and AI discoverability, and commissioning research and experiments to inform investment. The leader will also partner with product, experience, analytics, technology, legal, and compliance teams to advance future-state plans while addressing regulatory and risk requirements. Candidates should have a bachelor’s degree in marketing, business, communications, data science, or a related field; a master’s degree is preferred. At least 10 years of experience in marketing, brand, digital, SEO, or channel strategy is required, including deep fluency in SEO, AI search, or generative search. Applicants should have experience setting KPIs and driving results across teams, developing multi-year strategies, defining measurement frameworks, and leading original research and experiments. Strong cross-channel strategic judgment, understanding of how AI platforms source and present information, clear communication, and the ability to influence without direct authority are essential; experience in regulated industries and familiarity with structured data or content architecture are preferred.

Hiring Company

New York Life Insurance Company