Head of Department Demand & Campaign Management

The Company is seeking a Head of Department for Demand and Campaign Management. The successful candidate will be responsible for building and leading a marketing unit, developing and managing customer journey architecture, and conceptualizing, implementing, and optimizing international brand, demand, and lead generation campaigns. This role also involves overseeing marketing automation processes, developing target group-specific content concepts, and ensuring lead generation and qualification up to sales handover. The Head of Department will be expected to define and optimize lead management and handover processes in collaboration with sales, manage international rollouts, and analyze relevant funnel KPIs for continuous campaign performance optimization. Applicants for the Head of Department position at the company should have a background in marketing, communications, or business administration, with a focus on demand generation and campaign management in the B2B sector. Experience with marketing automation, data-driven campaign approaches, and a proven track record in the conception and implementation of complex marketing campaigns are essential. The role requires an understanding of lead management, CRM processes, and the collaboration between marketing and sales. Experience in international companies or matrix organizations is advantageous, as is knowledge of products requiring explanation or technical solutions. The ideal candidate will have a structured and pragmatic work style, excellent communication and stakeholder management skills, and be willing to travel internationally on occasion. Proficiency in German and English is also a key requirement.