Head of Marketing & Demand Generation

The Company is seeking a Head of Marketing and Demand Generation to join their team. The successful candidate will be responsible for building and leading a marketing unit, developing and managing a customer journey architecture, and conceptualizing, implementing, and optimizing international brand, demand, and lead generation campaigns. This role also involves overseeing marketing automation processes, developing target group-specific content concepts, and ensuring lead generation and qualification up to sales handover. The Head of Marketing and Demand Generation will work closely with the sales team to define and optimize lead management processes, manage international rollouts, and analyze funnel KPIs for continuous campaign performance optimization. Applicants for the Head of Marketing and Demand Generation position at the company should have a background in marketing, communications, or business administration, with a focus on demand generation and campaign management in the B2B sector. Experience with marketing automation, data-driven campaign approaches, and a proven track record in the conception and implementation of complex marketing campaigns are essential. The role requires a structured and pragmatic work style, excellent communication, and stakeholder management skills, as well as the ability to work in an international or matrix organization. A strong understanding of lead management, CRM processes, and the collaboration between marketing and sales is also necessary. The ideal candidate will be fluent in German and English, with a willingness to travel internationally on occasion.