Vice President of Marketing Greater Mumbai, India Area

The Company is seeking a Vice President of Marketing for its Wealth and Personal Banking business in India. The successful candidate will be responsible for leading the development and execution of marketing strategies and campaigns that enhance the brand, drive revenue, and increase customer value and satisfaction. This role requires a strategic thinker with a proven track record in content strategy, integrated marketing, and the ability to bring together various channels to create a cohesive marketing program. The VP will also be tasked with bringing in new brand partners, creating long-term intellectual properties, and leading the team in the coordination of all activities to drive brand recall, acquire new customers, and engage with existing ones. Applicants must have a Bachelor's degree in marketing, business administration, communications, or a related field, with an MBA or postgraduate qualification preferred. A minimum of 12-15 years' experience in strategic marketing, brand management, and partnerships is required, with a strong background in affluent and wealth customer segments. The role demands excellent leadership, negotiation, and stakeholder management skills, as well as the ability to influence senior business leaders. Experience in financial services marketing and a deep understanding of regulatory requirements are highly desirable. The ideal candidate will have a proven ability to deliver measurable business outcomes, manage significant marketing budgets, and lead high-performing teams in a matrixed organization. Familiarity with AI-enabled tools is an advantage.

Hiring Company

HSBC