Vice President of Marketing

The Company is seeking a Vice President of Marketing to lead its U.S. growth strategy and expand its consumer brand. This hands-on, player-coach role will define and execute go-to-market plans, drive user acquisition and retention, and improve long-term customer value. Responsibilities include managing paid and organic acquisition channels, optimizing campaigns and conversion funnels, shaping public relations and brand narratives, and building strategic partnerships with creators, influencers, and consumer brands. The leader will balance executive-level growth planning with direct campaign execution and performance accountability. Candidates should bring at least eight years of marketing leadership experience in B2C gaming, interactive media, or consumer digital applications, along with a proven record of driving rapid user growth in the U.S. market. The role requires hands-on expertise in paid acquisition, public relations and communications, and strategic partnerships. Strong analytical skills are essential, including experience with attribution, conversion optimization, funnel performance, and unit economics. The ideal candidate demonstrates high ownership and can move quickly from strategy to execution in a fast-paced, high-growth environment.