Head of Product, Home Appliances

The Company is seeking a Head of Product to lead the kitchen appliances category in Thailand. The role owns the full product lifecycle, from strategy, planning, and development through launches and performance monitoring. Responsibilities include setting pricing, assortment, and promotional plans; analyzing market trends, consumer insights, sales results, and competitor activity; and developing go-to-market strategies suited to local needs. The successful candidate will collaborate with sales, marketing, supply chain, finance, and regional stakeholders, while strengthening retail execution through merchandising and in-store activities. Candidates should have proven product or brand management experience in home appliances or consumer electronics, along with a strong understanding of kitchen appliances. They should bring expertise in lifecycle management, product launches, pricing, and category strategy, as well as experience with modern retail channels and key accounts in Thailand. Strong commercial and analytical skills are needed to turn market insights and sales data into business strategies. The role also requires effective cross-functional collaboration, communication, stakeholder management, and leadership.