Associate Vice President, Strategy Greater Ho Chi Minh City, Vietnam Area

The Company is seeking an Associate Vice President of Strategy to lead strategic planning for a multi-brand consumer portfolio. Responsibilities include translating business and brand objectives into integrated proposals, guiding campaign strategy, and setting quality standards across teams. The role will lead adoption of AI-enabled planning tools, oversee first-party data activation and a brand-building framework, and collaborate with analytics and platform partners on testing and implementation. It will also drive award submissions, thought leadership, and strategic training and coaching across the agency. Candidates should have 10 or more years of experience in media, communications, or brand strategy, including at least three years leading a strategy function. FMCG experience and a record of developing integrated proposals and presenting to senior clients are required. Applicants should bring hands-on experience with AI-powered planning and data platforms, working knowledge of first-party data, customer data platforms, clean rooms, and audience solutions, plus experience leading award-winning cases. Strong writing, storytelling, training, and coaching skills are essential, along with fluency in English and a deep understanding of the Vietnamese or Southeast Asian consumer and media landscape; Vietnamese language skills are an advantage.

Hiring Company

WPP