Vice President, Ecommerce

The Company is seeking a Vice President of Ecommerce to lead online commercial performance and deliver sales and profit targets. The role owns ecommerce strategy and P&L, including forecasting, trading, customer acquisition, and brand partnerships. It also leads customer lifetime value initiatives across subscriptions, loyalty, app engagement, and personalized customer journeys. The VP will improve site experience and trading performance, use testing and customer insights to guide investment, and lead and develop a high-performing ecommerce team. Candidates should have 10 or more years of experience in ecommerce, digital trading, or online retail, including at least four years in senior leadership. Required strengths include proven success growing retention programs, P&L ownership, commercial and financial judgment, and data analysis using methods such as cohort analysis, customer lifetime value modeling, and A/B testing. The role also calls for strong communication, team leadership, and cross-functional collaboration. Experience in beauty, retail, fashion, or consumer lifestyle is preferred; knowledge of prestige beauty and subscription, loyalty, or app platforms is an advantage.