International Head of Sales

The Company is seeking an International Head of Sales to lead international commercial growth and turn revenue, margin, and growth targets into actionable plans by region, market, and sales manager. The role involves coaching and developing the sales team, building a proactive, results-oriented culture, and leading by example through client visits and active involvement in sales opportunities. The successful candidate will develop strategic accounts, contribute to negotiations and new business, and strengthen sales reviews, pipeline management, forecasting, and accountability. They will also advance the direct-to-retail strategy and collaborate with colleagues across relevant business functions to convert market insights into sustainable, profitable growth. Applicants should have at least 8–10 years of relevant commercial experience, including several years in an international sales leadership role. They must have experience building and transforming sales teams, developing talent, and driving commercial performance. Experience with retail and key accounts, as well as distributors in an international consumer goods environment, is required; related sector experience is an advantage. Excellent Dutch and English are required, while an additional European language is a plus. The role also calls for a hands-on, entrepreneurial approach and willingness to travel internationally.