Head of Performance Marketing Remote (anywhere in South Africa)

The Company is seeking a Head of Performance Marketing to lead paid acquisition strategy and operations across international direct-to-consumer markets. The role includes managing large-scale advertising budgets, developing localized growth plans, and optimizing revenue, customer acquisition costs, lifetime value, contribution margin, and profitability. The successful candidate will audit existing campaigns and agency partnerships, transition campaign management in-house, and establish rigorous testing, bidding, creative, and reporting practices. They will also lead and develop marketing teams, collaborate with creative, web, customer retention, and marketplace functions, and present performance plans to executive leadership. Candidates should have a proven record managing multi-million-pound annual paid acquisition budgets in e-commerce or direct-to-consumer retail, with expert technical knowledge of Google and Meta advertising platforms. Experience bringing agency-managed campaigns in-house, strong commercial and profit-and-loss understanding, and fluency in attribution, customer economics, and cash flow are required. The role also calls for senior people leadership, analytical rigor, and excellent spoken and written English communication. Experience with marketplace advertising and scaling brands across international markets is an advantage.

Hiring Company

D2B