The Company is seeking a Digital Analyst at the Vice President level to join their team. The successful candidate will be responsible for developing new insights from the digital estate, driving increased engagement, and improving customer experience. This key role involves partnering with the digital business to use data in order to create effortless digital customer experiences and acting as a trusted adviser on digital data matters. The Digital Analyst will define and develop metrics, undertake detailed analysis, and provide expert consultancy on strategies to reduce customer friction and enhance funnel conversion rates across digital channels. Applicants for the Digital Analyst role should have a minimum of 12 years' experience in digital analytics, with a proven track record of delivering improvements to digital customer experience through data and insights. Hands-on experience with digital analytic tools and platforms is essential, as is the ability to act as a subject matter expert and partner with business stakeholders to deliver data-driven customer outcomes. The role also requires significant experience in campaign optimization, personalization programs, and managing a data management platform. A solid understanding of web technologies, digital industry best practices, and excellent communication skills are necessary to succeed in this fast-paced, demanding environment.

Hiring Company

RBS