The Company is seeking an AVP, Analytics for Marketing Measurement Consulting. This individual contributor role is pivotal in driving actionable insights and optimizing marketing campaign performance. The successful candidate will be responsible for leveraging central campaign measurement tools to monitor, analyze, and make recommendations on campaign performance, influencing decisions on campaign strategies to maximize return on marketing investment (ROMI). Key responsibilities include leading the adoption of measurement tools, providing inputs for business reviews, and collaborating with cross-functional teams to ensure the alignment of recommendations and actions. The role demands a hands-on approach, strong analytical skills, and the ability to translate complex data into business decisions. Applicants for the AVP, Analytics role at the company should have a degree in a quantitative field with at least 6 years of relevant analytics or data science experience, or in lieu of a degree, a minimum of 8 years of experience. The ideal candidate will have a proven track record in SQL/SAS, campaign measurement, data visualization (especially Tableau), and project management. Advanced proficiency in MS-Excel and MS-PowerPoint is required, along with strong communication and stakeholder management skills. Experience in storytelling, presenting to senior leaders, and the ability to work with minimal supervision are also essential. Desired skills include thought leadership, an innovative mindset, and experience with Python and R, particularly in a cloud environment.

Hiring Company

Synchrony