Vice President, Marketing & Communications
Hiring Company
About the Role
Greater Lynchburg, VA Area (On-site - Headquarter location)
The Company is seeking a Vice President of Marketing and Communications to lead an organization-wide function and advance its marketing, enrollment, brand, and communications objectives. The role includes setting strategy, priorities, performance measures, and budgets; building and developing a high-performing team; and ensuring consistent brand messaging across audiences and channels. The Vice President will lead integrated digital marketing, campaigns, media relations, executive communications, and reputation management, while advising senior leadership on messaging and stakeholder engagement. The position also partners across organizational functions to support recruitment, retention, fundraising, and engagement, and oversees budgets, technology, vendors, and strategic partnerships. Candidates must have a bachelor’s degree in marketing, communications, public relations, business, or a related field, at least 10 years of progressive marketing or communications leadership experience, and at least five years of management experience. Required qualifications include success developing integrated marketing strategies tied to measurable goals, strong business judgment, and the ability to lead teams and collaborate with senior leaders and diverse stakeholders. Excellent writing, speaking, presentation, project management, and organizational skills are essential, along with discretion and a commitment to inclusive engagement. A relevant master’s degree, experience in higher education, digital marketing technology expertise, and executive communications or reputation management experience are preferred.
Functions:
- Marketing
About the Company
Nationally recognized private university
Industry
Higher Education
Type
Educational Institution
Age
employees
201-500