Vice President of Marketing & eCommerce Greater Raleigh, NC Area

The Company is seeking a Vice President of Marketing & eCommerce to define and execute an enterprise-wide marketing, digital, and eCommerce strategy across consumer and professional customer segments. The role leads teams spanning brand and performance marketing, loyalty, CRM, digital experience, eCommerce merchandising, and marketplace partnerships. Responsibilities include growing revenue and customer engagement, strengthening the brand, improving omnichannel experiences, and overseeing the end-to-end eCommerce business. The executive will also guide cross-functional collaboration, develop organizational talent, manage investment and performance, and establish measurable enterprise KPIs. Candidates must have a bachelor’s degree; an MBA or other advanced degree is preferred. They should bring at least 15 years of progressive leadership experience in marketing, digital, or eCommerce within large-scale retail, omnichannel, or consumer-focused organizations. Required qualifications include a record of leading enterprise transformation and driving customer-centered growth, experience partnering across functions such as merchandising, stores, supply chain, technology, and analytics, and success leading large, complex teams. A data-driven approach, strategic agility, strong people leadership, and a focus on measurable results are essential.

Hiring Company

Advance Auto Parts