Vice President, Marketing Initiatives & Events Greater Singapore Area

The Company is seeking a Vice President for Marketing Initiatives and Events. The successful candidate will be responsible for developing and implementing targeted marketing strategies to support client acquisition, NNM, and revenue goals. This role involves planning and delivering marketing initiatives, leading the end-to-end delivery of client events, and creating a consistent and engaging client experience across various channels. The VP will also be tasked with ensuring that all marketing activities align with the company's value proposition and brand values, as well as strengthening brand awareness among key client segments and stakeholders. Applicants must have a Bachelor's degree in marketing, communications, or a related field, with a minimum of 10 years' experience in the banking or finance industry, preferably in private banking or wealth management. The role requires a candidate who is independent, versatile, and resilient, with a proven track record in identifying target segments and creating engaging communication messages. Solid knowledge of marketing disciplines, including branding, event management, and digital marketing, is essential. The ideal candidate should be numerically literate, a team player with a can-do attitude, and have a passion for great copy and witty communication. Responsibilities also include managing the marketing budget, tracking and reporting on campaign performance, and providing strategic marketing advice to internal stakeholders.

Hiring Company

OCBC