Vice President, Marketing Technology Greater Washington D.C. Area

The Company is seeking a Vice President, Marketing Technology to lead the optimization and advancement of its enterprise marketing technology ecosystem. The successful candidate will be responsible for enabling personalized, data-driven, and scalable marketing experiences, working closely with digital and technology teams to drive the adoption and effective utilization of existing technology capabilities. This role involves defining business requirements, overseeing the selection and integration of marketing platforms, and ensuring their effective connection, scalability, and security. The Vice President will also lead the creation of frameworks and standards that empower marketing teams to use technology effectively and consistently, and will assess current capabilities to identify opportunities for modernization and improvement. Applicants for the Vice President, Marketing Technology position at the company should have a Bachelor's degree in a relevant field, with an MBA or advanced degree preferred, and at least 10 years of experience in marketing technology, digital marketing, or related technology leadership roles. The role requires demonstrated expertise in marketing technology platforms, including analytics, customer data, personalization, campaign orchestration, automation, and content delivery solutions. The ideal candidate will have a strong understanding of data architecture, systems integration, and enterprise technology practices, and a proven ability to lead cross-functional collaboration to deliver business outcomes. Strong analytical, strategic planning, and leadership skills are essential, as is the ability to leverage data-driven insights to improve engagement, conversion, and operational efficiency.

Hiring Company

AARP