Fractional Head of CRM & Retention

The Company is in search of a Head of CRM and Retention for the Brazilian market. The successful candidate will be responsible for leading the development and execution of a comprehensive CRM and retention strategy that is in line with the company's commercial objectives and growth targets. This senior leadership role demands extensive experience in the B2C iGaming industry, particularly within the Brazilian market, and a proven track record in creating effective retention strategies that enhance player engagement, maximize lifetime value, and ensure sustainable revenue growth. Key responsibilities include overseeing all CRM and retention operations, managing high-performing teams, designing multichannel CRM campaigns, and implementing sophisticated player segmentation and personalization strategies. The role also involves close collaboration with various internal teams to deliver a consistent and engaging player experience while ensuring compliance with relevant regulations and internal policies. Applicants for the Head of CRM and Retention position at the company must have a strong background in CRM and player retention, with direct experience in the Brazilian B2C iGaming market. The role requires a leader with a deep understanding of Brazilian player behavior, local market dynamics, and the regulatory environment. The ideal candidate will have a hands-on approach to managing CRM and marketing automation platforms, be adept at analyzing customer data, and have a proven ability to optimize performance through A/B testing and data-driven strategies. Strong commercial awareness, leadership, and communication skills are essential, as is the ability to lead and develop multidisciplinary teams. The role demands a strategic thinker who can also be results-oriented, with a good understanding of responsible gaming and data protection requirements. Fluency in English is mandatory, and proficiency in Portuguese is highly desirable.