Head of Growth Marketing, Paid Acquisition & High-Ticket Funnels
Hiring Company
About the Role
Remote (anywhere in Ireland)
The Company is seeking a Head of Growth Marketing to lead paid acquisition and improve performance across its marketing funnel. The role owns paid media strategy, budget allocation, growth forecasting, creative and messaging direction, conversion-rate optimization, email performance, and tracking and attribution. The successful candidate will diagnose and improve funnel performance, direct external media-buying partners, oversee testing and compliance processes, and build effective marketing systems. They will also lead and develop the marketing team, guide creative production, and use market and competitor insights to inform growth strategy. Candidates should have led marketing for an offer generating at least $1 million per month and bring deep experience with high-ticket call funnels, optimizing for booked calls and sales. Expert Meta advertising knowledge, strong creative direction supported by measurable results, and experience managing a marketing team of five or more are required. Applicants should also have a record of improving marketing processes and creative output, along with experience in compliance-sensitive advertising environments. Strong direct-response copywriting, analytical skills, and daily use of AI tools are important; Google Ads, funnel platforms, testing tools, and experience in emotional-transformation markets are advantageous.
Functions:
- Marketing
- Advertising/Media Planning
About the Company
Well-regarded marriage coaching company
Industry
Professional Training & Coaching
Type
Privately Held
employees
51-200