Head of Off-Plan Sales

The Company is seeking a Head of Off-Plan Sales to spearhead the commercial strategy and execution of new village launches within its expanding portfolio. This pivotal role is centered on relationship-based sales, requiring the ability to build belief, create trust, and guide customers and investors through a long, considered journey. The successful candidate will be responsible for pre-launch and early-stage sales activities, including building and converting off-plan pipelines, managing relationships with both investors and future residents, and leading the launch strategy. A nuanced, relationship-led approach is essential, as is the ability to balance investor expectations with the emotional considerations of future residents and their families. Applicants for the Head of Off-Plan Sales position at the company should have a minimum of two completed off-plan or new development projects, with a specific focus on pre-launch and post-launch sales. Experience in managing institutional or individual investor relationships through a pre-completion sales cycle is a must, as is a proven track record of building launch pipelines from concept. The role also requires a deep understanding of the legal and compliance framework for off-plan residential sales in the UK and the ability to work cross-functionally with development or construction teams. The ideal candidate will be confident in operating in ambiguity, highly credible with investors, and adept at building long-term relationships based on trust and transparency. This is a high-profile, specialist role within a business that values quality, integrity, and sustainable growth, where early-stage sales are critical to long-term success.