Head of On Trade

The Company is in search of a Head of On-Trade to spearhead the growth of its premium and luxury spirits brands within the on-trade channel. This senior leadership role is pivotal in defining and executing the on-trade strategy, with a focus on driving sustainable brand growth, enhancing route-to-market partnerships, and ensuring top-tier customer engagement. The successful candidate will be responsible for leading a high-performing team, maximizing distribution and visibility, and overseeing the successful launch of new products. Key responsibilities include developing and delivering the on-trade strategy, leading the execution of commercial plans, and managing strategic relationships with national on-trade accounts and key hospitality operators. The ideal candidate for the Head of On-Trade position at the company will have a minimum of 10 years' experience in a senior sales role within the drink industry, with a proven track record of driving significant revenue growth. Strong leadership, communication, negotiation, and relationship-building skills are essential, as is the ability to inspire and manage a sales team to exceed targets. The role requires a data-driven approach to decision-making, excellent analytical and problem-solving abilities, and a willingness to travel regularly. The Head of On-Trade will also be expected to act as a senior leader within the business, influencing cross-functional stakeholders and championing customer and consumer excellence.