Head of On-Trade Sales

The Company is seeking a Head of On-Trade Sales for London, a pivotal leadership role focused on driving sales growth, team performance, and commercial strategy within the luxury drinks sector. The successful candidate will be responsible for developing and executing the London On-Trade strategy, leading a high-performing sales team, and managing a portfolio of key flagship accounts. This role requires a leader with a strong network and credibility across the London On-Trade, particularly within luxury hospitality and prestige venues, and a proven track record in managing strategic key accounts to deliver sustained commercial growth. Key responsibilities for the Head of On-Trade Sales include identifying and winning new business opportunities, working closely with distributor partners, and collaborating with marketing and events teams to ensure impactful activations and premium customer experiences. The ideal candidate will have a passion for premium products, luxury experiences, and exceptional customer service, and will be comfortable operating in a highly visible, customer-facing leadership role. Qualifications for this position include proven leadership experience in premium wine and spirits sales, strong commercial acumen, and the ability to create and execute channel strategies that drive performance. The role demands excellent relationship-building, negotiation, and stakeholder management skills, as well as the ability to support wider commercial initiatives through training, customer events, and brand experiences.