Vice President, Global Social Commerce Greater Boston, MA Area

The Company is seeking a VP, Global Social Commerce to lead the future of social commerce, with a focus on the rapidly growing TikTok Shop channel in the Americas. The successful candidate will be responsible for defining and executing the global social commerce strategy, including the integration of various social media platforms. This role demands a hands-on approach to TikTok Shop, with a deep understanding of affiliate programs, live selling, and creator ecosystem development. The VP will also be tasked with building and scaling live commerce capabilities, maintaining direct partnerships with TikTok, and leading the global strategy for new market launches. Cross-functional and commercial leadership is essential, as is the ability to influence and align with executive leadership. Applicants for the VP, Global Social Commerce role at the company should have a proven track record in social commerce, digital commerce, or performance marketing, with a focus on P&L management and revenue generation. A builder mentality is required, with experience in high-growth consumer products and a strong background in commercial leadership. The role demands a candidate with exceptional cross-functional leadership skills, the ability to set global strategy while enabling regional execution, and a commitment to a culture of innovation and continuous improvement. Success in this position will be measured by the rapid growth of the TikTok Shop channel, the successful launch of social commerce in new markets, and the company's recognition as a benchmark social commerce brand.

Hiring Company

SharkNinja