The Company is seeking an Executive Director for Audience Analytics. This role is pivotal in the transformation of first-party data and audience strategy, with a focus on delivering a global audience-first approach to planning, activation, and measurement. The successful candidate will be responsible for owning the client relationship, leading the audience team, and working with global stakeholders to ensure the effective implementation of audience thinking at all market levels. Key responsibilities include client ownership, audience insight development, audience strategy across workstreams, audience innovation, and team leadership. The role demands a leader who can drive innovation, shape audience strategy, and ensure the team is equipped with the necessary skills to meet the client's needs. Candidates for this role should have a strong background in audience analytics, data strategy, or digital/media analytics, with hands-on experience in segmentation, profiling, and audience strategy execution. A working knowledge of first-party data ecosystems, CRM data, CDPs, and identity resolution is essential, as is experience in leveraging third-party datasets in media planning and activation. The role requires the ability to translate complex data into clear, actionable insights, and experience in working with cross-functional teams. Strong leadership, communication, and stakeholder management skills are also a must. The ideal candidate will be delivery-focused, with a proven track record of managing the quality of execution and driving measurable business outcomes through audience-first strategies.

Hiring Company

AdelphiEden Health Communications