The Company is seeking a Vice President for its Business Analytics team, which plays a crucial role in the delivery of modern agency services. The successful candidate will be responsible for both external and internal facing activities. Externally, this includes consulting with clients to identify business problems and opportunities, leading consumer segmentation and audience identification, and becoming a trusted advisor on audience strategy and advanced analytics. The role also involves sharing insights on industry changes in the data and analytics space and leading the development and execution of measurement plans. Internally, the VP will partner with planning and investment teams, recruit and mentor talent, and stay abreast of industry trends. Applicants must have a university degree and at least 11 years of experience in data and analytics, with a strong background in marketing analytics and data solutions. The role requires expertise in audience-based marketing, data-driven advertising, and solution development. The ideal candidate will have a proven track record of leadership, strong client relationship experience, and excellent communication and presentation skills. The ability to distill complex concepts into actionable data stories and to identify growth opportunities through the adoption of new analytics technologies is essential. The VP will also be responsible for leading and mentoring a team, so the ability to train and coach colleagues is a key requirement.

Hiring Company

Adelphi Group