Head of Acquisition

The Company is seeking a Head of Acquisition to lead the development and execution of a robust customer acquisition strategy. This senior role is pivotal in driving the business's growth and requires a candidate with a strong background in iGaming acquisition, particularly in the Australian market. The successful candidate will be responsible for owning and diversifying the acquisition strategy, setting and achieving targets, and managing the budget allocation across multiple brands. A key focus is on reducing reliance on individual partners and traffic sources, and the role involves coordinating various acquisition channels, including affiliates, performance marketing, sportsbook acquisition, SEO, and creator activities. Applicants for the Head of Acquisition position at the company should have a detailed understanding of affiliate and paid acquisition, with experience in managing significant budgets. Knowledge of creator and influencer acquisition is advantageous. The role demands a strategic leader with a strong commercial and analytical mindset, capable of managing acquisition economics and working with marketing analytics to assess player quality. The Head of Acquisition will also be responsible for leading a senior team and building out the wider acquisition organization, so proven experience in team management and development is essential. The ideal candidate will be a proactive and dynamic professional, ready to make a significant impact and contribute to the company's success.