Vice President, Sales

The Company is seeking a Vice President, Canadian Sales to spearhead the development and execution of a national sales strategy. This pivotal role involves leading a transformation of the sales organization, shifting from a reactive, order-taking model to a proactive business development and consultative selling culture. The successful candidate will be responsible for reshaping the sales team, instilling disciplined processes, and driving accountability to achieve revenue growth, market share expansion, and customer retention. Key priorities include assessing the current sales structure, developing leaders, and creating a predictable pipeline for profitable growth. The role demands a seasoned sales executive with a proven track record in leading national or multi-regional sales teams, particularly in complex B2B project-based environments. The ideal candidate for the Vice President, Canadian Sales position at the company will be a builder and driver, with a focus on strategic thinking and hands-on field leadership. They should be commercially astute, customer-focused, and have a history of delivering profitable revenue growth and expanding strategic accounts. The role requires an inspiring and visible people leader who can foster a culture of collaboration, accountability, and proactive business development. Experience in recruiting and developing sales managers, enhancing bench strength, and creating succession plans is essential. The candidate should be adept at coaching sales teams, willing to engage in the details, and personally involved with key customers. This is a unique opportunity to shape the commercial direction of a successful Canadian business and to lead its sales organization into a new phase of growth while maintaining the adaptability and entrepreneurial spirit that have been the company's hallmarks.