The Company is in search of an SVP, Healthcare Media Business Unit Lead to spearhead the development and launch of two new commercial businesses. The successful candidate will be responsible for refining the strategy, building initial products, and establishing a new brand and operating model. This hands-on role requires an entrepreneurial senior leader with a deep understanding of programmatic media, product development, audience data, and healthcare commercialization. Key responsibilities include developing the business unit's strategy, brand architecture, marketing positioning, and go-to-market approach, as well as guiding product development and establishing relationships with strategic partners. The role also involves owning budgets, revenue models, and performance metrics, and leading a commercial team as the business grows. Applicants must have a minimum of 8 years' senior leadership experience in programmatic media, healthcare media, pharmaceutical marketing, digital advertising, advertising technology, healthcare data, commercial analytics, or a related field. The ideal candidate will have a proven track record in launching and scaling business units, products, or revenue-generating services, and possess strong data literacy and financial fluency. Executive-level client presence and the ability to operate in an entrepreneurial environment while building processes for scale are essential. A Bachelor's degree is required, with a preference for an MBA or other relevant advanced degree. The role offers the opportunity to shape the future of the business, combining the autonomy of an early-stage venture with the resources of an established healthcare organization.