Head of Communication & B2B Marketing

The Company is seeking a Head of Communication & B2B Marketing to shape its B2B positioning and support international growth. The role involves developing and delivering an integrated marketing and communications strategy across multiple markets, strengthening the organization’s image, and leading the transformation of systems, tools, and processes. The successful candidate will manage and develop a multidisciplinary team, equip sales teams with lead generation, research insights, and compelling messaging, and lead strategic initiatives and cross-media campaigns. Responsibilities also include turning market data into commercial insights, creating engaging B2B events, and managing the marketing budget and campaign performance. Candidates should have 8–10 years of relevant B2B marketing and communications experience, along with a track record in people management and leading organizational change. Broad knowledge of the media landscape, advertising technology, data-driven marketing, and modern marketing and customer relationship management systems is required. Experience with sales enablement, lead-generation programs, and strategic customer relationships is also important. Excellent Dutch and professional knowledge of French and English are required, as is an entrepreneurial, commercially minded approach and the ability to inspire teams and guide change.