The Company is seeking a VP - Strategy to lead the end-to-end strategic planning for a major global brand. The successful candidate will be responsible for driving brand activations and consumer media journeys to meet brand goals. This role requires a deep understanding of brand challenges, consumer behavior, cultural trends, and regional nuances. The VP - Strategy will be at the forefront of applying business growth models, brand media mapping, and marketing frameworks to design custom marketing roadmaps that deliver both short-term and long-term business growth. Interaction with senior decision-makers, including CMOs and CEOs, is a key aspect of the role, as is the ability to mentor and lead a team in the proactive and reactive development of strategic briefs. Applicants for the VP - Strategy position at the company should have a minimum of 10-12 years' of progressive leadership experience in strategy, planning, consulting, or media roles. The role demands the ability to work under pressure, dissect complex data, and build effective brand strategies. Expertise in tools such as TGI, GWI, and AOP, as well as experience in media and platforms, is essential. The ideal candidate will have strong communication and presentation skills, be adept at problem-solving, and possess the ability to persuade and negotiate for stakeholder buy-in. The impact of this role is significant, with a focus on being fully immersed in strategic brand challenges, AI-led audience profiling, and bringing superior understanding of audiences and competitive landscapes to the client portfolio.

Hiring Company

WPP