The Company is seeking a Vice President of Marketing to serve as the key driver of its brand's growth. The successful candidate will be tasked with two primary funnels: consumer growth, which involves driving high-intent traffic and recurring revenue for a large number of multi-unit franchise locations, and franchise development, focusing on positioning the brand to attract high-net-worth multi-unit developers and institutional investors. This role requires a performance marketer with a strong background in systems building, capable of not only launching campaigns but also creating the necessary infrastructure to support the success of first-time franchisees. Key responsibilities for the Vice President of Marketing include franchisee performance and lead generation, brand infrastructure and technology management, and franchise development marketing. The ideal candidate will have a coach/player mindset, be data-rigorous, and possess a high level of franchise EQ to effectively influence independent business owners. Experience in a franchise environment, particularly in QSR, fast casual, or service-based industries, is essential, with a proven track record of scaling a brand. The role demands a tech-savvy individual with expert-level knowledge of CRM automation, BI tools, and performance marketing platforms, and an MBA is preferred, although practical experience in building high-growth franchise systems is highly valued.